sound & vision

DIY music promotion
essentials bootcamp

Make Your Music Visible,
get your music heard.

Getting heard in the overcrowded music market is quite a mission, and the truth is that talent alone without visibility won’t get you very far.

Sound & Vision was designed to solve the enigma and provide DIY independent artists with a powerful - yet affordable! - tool to make their music visible and find their way out of the crowd.

Here’s your ultimate music promotion deal from a leading music industry specialist.

as seen on...

Stand Out From The Crowd
And Succeed With

sound & vision

DIY music promotion
essentials bootcamp

Learn how to brand and market your music
to make it visible


sound & vision is for you if...

master your branding
and marketing startegy

and succeed for who you are!

flavia guarino

artist & music biz girl boss


All-over-the-place music business student, band member and industry drudge 

Raw talent with no clear sense direction, involved and getting lost in too many things, burning-out in the non-stop and restless effort

Next generation prodigy hindered by a very closed system that doesn’t leave much space to female voice


Successful entrepreneur, booking agent and visionary creator of a one-of-a-kind disruptive full-service music project


Founder & Mental Health Ambassador of Restart, the first mental health support office for music artists and professionals in Italy.


Fierce girlboss involved in growing a supportive community of women in music

ric (& friends)

singer songwriter


Disenchanted artist who got away from his music career to devote himself to a ‘real job’  and make money by honouring his family business


Relentless musician having a hard time in compromising his dream and passion to work and family obligations


Multi talented creative who couldn’t really channel his energy into specific projects and strategies


Back in the game DIY force of nature, with a new, clear and unique his solo project as a singer songwriter


Co-creator of a well-acclaimed music and storytelling showcase, a special format that combines music and literature, with great success and following both as live performance and online community.


Founding member of an electro-acoustic duo with his wife, that quickly turned into another successful – and profitable! – side project

sound & vision

here's what you get

Get instant access to

sound & vision

DIY music promotion
essentials bootcamp

with a limited time
special discount!

235 €

regular price
399 €

jeanny ricci

why trust me

meet your tutor
jeanny ricci

music branding specialist

15+ year experienced art director, natural-born creative, enthusiastic music lover. 

Founder and creative director of Strawboscopic, international creative studio dedicated to making music visible. 

Speaker, lecturer and mentor at major music conference festivals, such as BBC Music Introducing Live, the CD Baby European DIY Musician Conference, and International Music Summit Malta, I also collaborated with top music universities the likes of Berklee College Valencia and Musicians Institute Hollywood

Over the course of my career I have helped dozens of artists and hundreds of clients shaping, branding and marketing their projects – through coaching, teaching, consulting, and also by curating the whole process from concept to design and production. 

My experience as a tutor and mentor gained me invaluable insight of what it is artists struggle with on their promotional efforts. 

And I felt it was my call to address that demand and share my talent and knowledge with a wider audience, to get to help more and more artists find their way to success.  

I have achieved to combine my expertise and passion for music by starting my own company Strawboscopic, and specializing in the promotion of music talent.

And today I get to convey all this know-how into the Sound & Vision Academy for you.

sound &

DIY music promotion
essentials bootcamp

what's inside sound & vision

In this course you will learn how to...

Get clarity on your artist identity and goals

Go promotion ‘lost to found’

Come up with a full brand identity for your music project (Concept, Naming, Logo, Bio, Style Guide)

Make the best use of self-promotion tools
(Website, Social Media, EPK, merch)

Identify and reach your target audience

Address music influencers and decision makers

Come up with a long-term strategy for a long-lasting career

Get the bigger picture of the music industry and market

Navigate the DIY branding & marketing space and find your way out of the crowd

Identify and avoid common mistakes that work against you

Achieve quick wins to start using right away

Finally get what it takes to make it!

this works!

here's what my clients have to say

Strawboscopic has been supporting us for the last 3 years of our musical career and we’re incredibly grateful for it.
One of the projects was a thorough branding analysis of us as a band.
It provided us with very accurate and extremely helpful advice on how to improve the elements of our visual identity that were creating confusion and working against us, also providing us with clear ideas and creative strategies on how to be consistent in our online presence.
They analysed our website, logo, existing merchandise and all social media channels and came up with a feasible and clear plan of action for us to stick to, in order to achieve a wholesome brand identity as a rock duo. We’re incredibly grateful for their ongoing support and hope they continue helping grassroots bands like us enjoy their musical journeys.
Rock band
When I first turned to Strawboscopic to take care of the communication for the release of my last album, along with my brand identity and the design of my new website, I was not sure that my career and my point of view would be fully understood.
My doubts melted like snow in the sun after our first consultation.
Not only was I fully understood, but the magic encounter between my time-worn vision and Strawboscopic's new ideas created an outstanding product that continues to penetrate the market successfully and always in the right directions.
Lorenzo Feliciati
Musician, composer, producer
I have been working with Strawboscopic for about one year. I feel the advice and services provided to be very professional and tailored to my unique situation. 
I have a high level of confidence and trust in the advice and work that Jeanny has provided for my musician branding and marketing. The brand development and coaching services I receive far exceed what I expected when I started working with Strawboscopic. I can highly recommend Strawboscopic to any musician wanting to improve their brand image and promote their music.
Jeff Wisnom
The workshop organised for the 2nd edition of the European DIY Conference called 'U for Uniqueness: Strategies for artists to establish their brand identity' has been considered by 70% of the attendants as the most useful workshop proposed.
Congratulations for this result!
Attendants really liked the checklist to prepare the branding strategy and commented their results on social media after the conference.
Thanks again to Strawboscopic for your contribution.
Alexandre Perrin
Berklee College of Music, Valencia ES
Strawboscopic is a fantastic company that has helped our students and alumni figure out their marketing and branding goals with one on one mentoring sessions. Working with Jeanny was a delight!
She was always prepared and knew exactly how to help each individual with their project needs.
Carolann Mota
Musicians Institute, Hollywood CA
Strawboscopic made an in-depth study, research and branding job for our show.
It helped us bring out things we hadn't seen and revealed what we had always dreamed of bringing to our audience. Jeanny was able to see from the outside what we were trying to bring out from the inside.
Cesari / Bortolotti
Music & Storytelling showcase duo

Get instant
access to

sound &

DIY music promotion
essentials bootcamp

with a limited time
special discount!

235 €

regular price
399 €

Get it
in the bundle

the u factor


sound & vision course
1:1 coaching
promo PACK!

415 €

regular price
695 €

course curriculum

1. Welcome
2. Overview
3. A Story To Tell
* Assignment #1

4. BRANDING intro : Visibility
5. What Is Brand Identity… and Why Should I Care
6. What Branding Is Made Of
7. Concept
8. Naming
9. Logo
10. Bio
11. Style Guidelines
12. The Art Of Storytelling
13. Bio Meets Elevator Pitch
* Assignment #2
14. U Factor
15. The Discovery Voyage
* Assignment #3
16. Congrats!

17. MARKETING intro : Strategy First
18. AIDA model
19. Goal Setting
20. Be SMART
21. Smart Goals
* Assignment #4
22. Target Audience
23. Genre
24. Demographics
25. Interests
26. Audience Identikit
* Assignment #5
27. Marketing Tools
28. Website
29. Social Media
30. EPK
31. Merch
32. Ch Ch Checklist
* Assignment #6

33. Quick Wins
34. Branding Common Mistakes
35. Marketing Top Tips

36. Final Thoughts
37. Bonus track

Make Your Music Visible

get your music heard


No matter what music genre you are in, in order to get your music heard, you always need to make yourself VISIBLE and stand out from the crowd. 

This course will give you the essential branding and marketing know-how and teach you the strategies that will help you position yourself in the music market, regardless of the genre you are in. 

In my 15 years of work experience, I have helped just about every kind of client in any possible genre.


This course is specifically designed for DIY and independent artists, and it’s the result of many years of professional work in the branding and marketing space, and of specializing in the music industry

It is also specifically designed to be very actionable from the start. This is different from a typical course in which you just listen and try to retain information. You don’t just learn something, you do something. 

This course is about taking action and making a change. 

My experience as a mentor and coach gave me invaluable insight on the problems artists face and struggle with every day in their careers, and allowed me to come up with specific strategies and solutions to address them. 

That is how I have developed a proven formula to help artists like you turn their sound into vision and design their roadmap to success. 


The Sound & Vision DIY Music Promotion Essentials Bootcamp takes you on a step-by-step journey to learn how to create your artist identity, position your music and reach your target audience. Every chapter also provides assignments and actionable checklist to make sure you have successfully followed and implemented all the steps. 

And if you think you can use more personal support, follow up on your discoveries and course assignments, or just want to get go further together in this journey, then The U Factor bundle is the perfect solution for you. 

This is an actionable self-paced and full-immersion bootcamp that consists of 6 main modules, each one divided into different video lessons and assignments to put what you have learned into practice.

As soon as you enroll, you will get instant and lifetime access to the course. It’s only up to you how much time you want to dedicate to go through the journey. Some people like to go through the training in a week. Some take longer. This isn’t a race though. 

A critical part of the course is the implementation of your new learning and insights, which means doing your homework. This is what I strongly suggest that you take your time for. It will be worth it! 

This is not a passive course. This is full immersion bootcamp, it’s about taking action and committing yourself to making a real change in your career. 


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